In the final weeks of the Minneapolis mayoral campaign, Mayor Jacob Frey's top challengers had a unified plea to voters: Leave Frey off their ballots. But a Star Tribune analysis of new data shows the most common strategy voters used instead was to pick Frey — and only Frey.
Nearly 27,000 voters — about 19% of the total — chose Frey and no one else for mayor. It was the exact opposite of the #dontrankfrey campaign, which hoped to convince voters to use ranked-choice voting strategies to oust the incumbent.
"We did not tell anyone to only rank the mayor," said Joe Radinovich, Frey's campaign manager. Radinovich said they focused on a "positive message" about boosting police accountability, housing and economic inclusion.
"The #dontrankfrey strategy, we believe, was limited as a political message," Radinovich said. "That message I don't think told people what those candidates were going to do when they were elected and instead was just a message of opposition."
To learn more about voters' preferences in the November election, the Star Tribune analyzed anonymized voting data that shows the individual combinations marked on voters' ballots. That information was released late last week, after the city certified the election results.
Two of #dontrankfrey's most prominent supporters were mayoral challengers Sheila Nezhad and Kate Knuth, who banded together urging voters to rank them in the first and second slots. They argued it was time for a new leader who would do more to improve public safety.
While the #dontrankfrey campaign lost, it resonated in parts of the city — and particularly in areas where there was strong support for the ultimately unsuccessful proposal to replace the Minneapolis Police Department.
The second and third most popular vote combinations placed Nezhad and Knuth in the first two slots and left the third ranking blank. Nearly 20,000 voters went that route.