Meeting people is hard. Meeting people as a millennial in the Midwest is harder — or easier.
It depends on whom you ask and what apps they use.
Minnesotans are notorious for keeping others, particularly non-Minnesotans, at arm's length. They're not cold (the winters are cold enough), but you won't beat anyone away with a stick if you're enjoying a craft beer by yourself at a bar.
In that moment of solitude, you might download Tinder, the dating app once accused of simply being a hookup connection. With a reported 50 million-plus users, it has become one of the dominant dating apps among young people. Users browse people's bios (mainly photos) and swipe left or right ("no" or "yes," respectively) to match with strangers nearby.
The app is blamed for sparking a "dating apocalypse" (Vanity Fair's words) among "Generation Tinder" (the app's words).
Now, Tinder has introduced the next evolution in app-based dating. Unveiled in July, Tinder Social allows you to make a temporary group from your Facebook friends who have also signed up, then achieve "ultimate squad goals" for one night only. Or at least, that's one of the options. With up to three other Tinder users, you choose between about 27 taglines, such as "surf's up" (in the Midwest?) or "girls night out," a favorite among men.
But does it work? There are already multiple apps to let you meet friends/dates/creeps one on one. We wanted to put Tinder's shiny new group feature to the test. So after inviting my crew (read: my roommate), this East Coaster hit the Tinder Social scene on a recent Saturday night in downtown Minneapolis.
5:20 p.m. Meeting strangers in the night
I had planned to wait until 9 p.m. to set up Tinder Social on my phone, but I can't shake the "I'm going to get picked last in kickball" feeling. I open up the app, opt in to the Tinder Social feature and then form a group with my roomie, Natalie.