Bayfield, Wis. – Erno Hettinger stood atop a vast, frozen field of Lake Superior ice, hunched his back against whipping wind and gazed at the fantastic walls of icicles hanging from sandstone cliffs.
"Beautiful," he pronounced it in a thick accent. "This must be seen."
The 66-year-old Hungarian, in the U.S. for a three-month engineering job, had flown to Minneapolis from New Jersey, drove a rental car across ice-rutted highways, then hiked more than a mile over snow because he wanted to view the fleeting natural wonder in person.
Tens of thousands of others did, too.
Since news has spread around the globe that the ice-draped caves and cliffs are accessible for the first time in five years, this normally hibernating tourist community has awakened to throngs making the pilgrimage onto the big lake's Apostle Islands National Lakeshore mainland caves.
More than 76,000 have flocked to the spot since Jan. 15, when park officials deemed the lake's ice low-risk for visitors. That's more than half the number of visitors for all of last year for the entire park, covering 21 islands and the mainland caves.
Shuttle buses now zoom past miles of cars parked on the road to the trailhead on weekends. Restaurants and hotels that would normally be hoping for winter guests are often full. Enterprising residents hawk ice cave T-shirts and sell hot chocolate from outdoor stands outside the park.
A quick and deep winter freeze made formations in the caves extra intricate and spectacular, officials say, but the locals thank international news coverage and social media for spreading the word.