Forget about erratic polling numbers or cringe-worthy gaffes. The big surprise of this election season is why some enterprising campaign hasn't latched onto Erica Strait's quintessentially American success story and exploited it for political gain.
Someone should, because it's the brand of compelling tale of smarts and hard work that appeals to vast swaths of the electoral landscape: South Dakota farm kid ("from the middle of nowhere," Strait said with a laugh) studies mass communications in college, heads to New York City and enrolls in both culinary and nutrition school, then earns her cooking chops while laboring in a string of high-profile Manhattan kitchens.
Tired of funneling the bulk of her hard-earned income to her landlord, Strait relocates to Minneapolis, where she finds herself craving falafel. Unfortunately, nothing she encounters comes close to the meticulously crafted falafel that are a hallmark of her mentor, Israeli-American chef Einat Admony.
Ever the entrepreneur, Strait saw an opening. "So I called her and said, 'I want to make falafel in Minneapolis, are you cool with that?'" recalls Strait. "And Einat gave me the falafel blessing."
That was three years ago. Foxy Falafel began quietly at a farmers market that quickly -- and justifiably -- attracted some major word of mouth, proving that Strait's instincts regarding the Twin Cities' woeful place on the falafel-meter were correct. Demand is driving growth; Foxy now boasts seven employees and a dramatically expanded platform that includes a food truck and a counter-service restaurant.
The latter debuted in early August, simmering with Strait's enthusiastically flavored, holistic-minded cooking. Yep, fast food has taken an ambitious leap forward.
The excellence naturally starts with hand-formed falafel, balls of mashed organic chickpeas and garden-fresh herbs that are carefully fried in canola oil until the bite-size croquettes turn gently crisp and tantalizingly brown on the outside, rich and creamy on the inside. They are superb, and Strait uses them as the basis of an overstuffed pita sandwich, as the centerpiece in an abundant salad and as the starring attraction on a snack plate.
The straight-up version is plenty appealing, particularly when a half-dozen of them are stuffed into a hummus-swiped pita brimming with tomatoes, crunchy cucumbers and lightly seasoned (and slightly vinegar-ey) cabbage. A trio of sauces provide a finishing flourish: a cool cucumber- and mint-enhanced yogurt, a zesty lemon-boosted tahini and a thick, assertive harissa that Strait ought to consider bottling and putting into wide-scale distribution. The kitchen works fast, and the resulting multi-dimensional blend of nuanced textures, flavors and temperatures is remarkable, particularly given the $7 price tag.