The polished corporate side of Lee Hawkins is only part of the profile.
There's a photo of Hawkins on the Web looking very hip in a fur because he's also a singer. That fur is a far cry from the corporate look of the Wall Street Journal reporter and CNBC correspondent who anchored a TV special now in rotation about "NEWBOs: The Rise of America's New Black Overclass," which includes interviews with Torii Hunter, Puffy Combs, Wyclef Jean and Mellody Hobson. Hawkins is scheduled to be in the Twin Cities when his book on the NEWBOs is published.
"You found that picture? You found out about my music career?" the Minnesotan said, laughing over the phone from NYC Tuesday. "It's part of the profile because the music is just part of who I am. ... I grew up making music.
"This really speaks to [my] family. My father is an extraordinary musician. When I was a kid, we were part of the Jack & Jill Club. The St. Paul chapter had a group [of teens] that performed every year at the Festival of Nations and all of these different school across Minneapolis and St. Paul. We were like the Jets or New Edition. Most of the music I've done has been gospel or R&B. I was in a group that did rap music, but I wasn't the rapper; I've always been the singer. I'm probably known more as a solo artist."
He's just full of surprises. In 2002, Hawkins released a CD, "Serenade," which got play on smooth-jazz stations. Two songs from that album appeared on a compilation album from Cafe de Soul, a label in Europe. "Serenade" was produced by George Nash Jr., who has produced for Eric Benet and Earth, Wind & Fire.
Hawkins has an upcoming single on a national compilation album, which he doesn't want to jinx by talking about too much. "My music is not R&B in the modern sense of Chris Brown," Hawkins said. (Another reference, please. I am so perturbed by Brown's alleged biting and beating of Rihanna and fearful that she's stupidly going to be holding his hand at his court hearing set for today. "Good observation. That would be powerful," Hawkins said.)
"It's more adult contemporary R&B," Hawkins said. "Think of Sade, Brian Mc-Knight. Anita Baker."
Little Hawk (there is a Lee Hawkins Sr. -- wife-mom is Roberta -- a gospel singer known in the metro) said he hasn't intentionally avoided discussing his music career. "It's one of those things that's just second nature to me," he said. "It doesn't occur to me that it would be so odd for others to know I'm also a singer."