MILWAUKEE — CBS hired Jennifer Hudson to sing the March Madness theme song "One Shining Moment," asking a former American Idol finalist to celebrate the event that makes America idle.
The title of the song misses the point. The genius of the NCAA basketball tournament is in the hundreds of scattershot moments playing out concurrently in arenas from Spokane to Jacksonville, giving fans basketball whiplash and the participants a sense of déjà vu.
On Thursday, while the tournament began at other sites, the Gophers basketball team took the court at the Bradley Center to prepare for Friday's first-round matchup against Xavier, each player carrying memories of previous tournaments and yearning for his own 15 seconds of fame.
Sophomore guard Devoe Joseph remembered a Creighton player spreading his arms to mimic his school's mascot, the Bluejay, as he ran downcourt during an upset victory.
Senior forward Damian Johnson remembers Michigan star Chris Webber's fateful technical foul for calling a timeout his team didn't possess in the '93 championship game.
Junior guard Blake Hoffarber remembers Valparaiso's Bryce Drew hitting a game-winning shot to beat Mississippi in 1998.
Gopher coach Tubby Smith remembers his Tulsa team winning two games in Oklahoma City 16 years ago.
"There have been some good moments," Smith said. "You always go back to your first time coaching in this wonderful tournament, which is the greatest sporting event in America."