ST. CLOUD — Al Neff first met Jo McMullen-Boyer when she was 17 and still a student at Technical High School in St. Cloud.
The longtime DJ, now program director at WXYG "The Goat" in Sauk Rapids, was a graduate assistant at KVSC, St. Cloud State University's student-run educational and community public radio station. At the time, in the late 1980s, he was helping with talent development.
"I spotted Jo instantly as someone with sort of an infinite flow of light through her," Neff said. "She was this very vibrant young person with her striking red hair that amplified the whole picture."
That bright aura that emanated so strongly from McMullen-Boyer never dulled nor dimmed in her 30 years at the station, despite dealing with terminal cancer the past few years. She retired in April and died at her home July 12 at the age of 54.
McMullen-Boyer grew up in St. Cloud, where her father was a chemistry professor, and graduated from SCSU with a mass communications degree in 1991. She started working at KVSC as a student, writing copy and splicing reel-to-reel recordings for the news director.
Around the same time, university administration threatened to cut the radio station's budget. Neff and Kevin Ridley, the station's first manager, mounted what Neff called "gargantuan publicity and fundraising efforts." The campaign saved the radio station but left Ridley burned out. But before he left, Ridley and Neff advocated for McMullen-Boyer to take the helm despite being just 21.
She quickly proved she could lead the station and, during her tenure, she transformed KVSC from a single FM station to a 24-hour-a-day 16,500-watt station that reaches the fringes of the Twin Cities. She also helped cultivate KVSC's small trivia weekend into an annual extravaganza with teams from across the country and world, and solidified the station's place as a staunch supporter of local arts.
In June, McMullen-Boyer was recognized with a lifetime achievement award by the Association of Minnesota Public Educational Radio Stations. But after she died, it was her rare ability to connect with colleagues, community partners and the hundreds of students she mentored that people remembered in countless social media posts.