There undoubtedly has been plenty of self-congratulatory back slapping at the NFL offices over the decision to make Saturday's Patriots-Giants game available on CBS and NBC as well as the NFL Network.
The league's stance on enabling all homes with televisions to see the Patriots' quest for a perfect regular season is that this was done "in the best interest of our fans." That's the spin, here's the reality: This decision was done in the best interest of the National Football League.
At least it was if the NFL wanted to keep the government from nosing around its business.
Sen. John Kerry, D-Mass. -- the man who helped keep the out-of-market baseball package on cable when it appeared headed exclusively for DirecTV last spring -- threatened to hold a Senate hearing if the NFL didn't agree to put the Patriots-Giants on for all to see and abandon the plan to air the game on a channel available in only about 43 million homes. The league also received other congressional pressure. But the tipping point for Commissioner Roger Goodell and Co., might have come from Sen. Patrick Leahy, D.-Vt., the chairman of the Senate Judiciary Committee, and Arlen Specter, R-Pa., the ranking member of the committee. The two threatened to go after the NFL's exemption from federal antitrust laws if it failed to make games on its network available to more viewers.
That wouldn't be an easy fight for Leahy or Specter -- the exemption means in part the NFL has the incredibly valuable tool of being able to sign television contracts for all 32 of its teams -- but Goodell is far too smart to want to engage in a high-stakes game of chicken.
Where does this latest development leaves the NFL's television venture? The league wants its channel on a basic digital tier; cable operators want it on a digital sports tier so those who want it can pay for it.
Having the rights to the game in which New England will try to complete the first 16-0 regular season seemed to be an incredibly valuable bargaining chip in the NFL's quest to get on major cable systems such as Charter Communications and Mediacom. (Comcast has the NFL Network on a digital sport tier, but the two sides have been feuding about the placement.)
It didn't end up that way.