His pitch to kids was nothing they hadn't already heard from parents, cops or counselors: Stay off drugs. Abstain from sex. Hit the books. Don't buckle to peer pressure.
But as a felon and former drug user who appeared to have cleaned up his life by becoming a motivational speaker, Russell Simon Jr. had the credibility and tough-talking demeanor that grabbed the attention of thousands of teenagers across the country.
"Ten seconds can change your life forever" was his message. A few thousand dollars was his typical speaking fee.
"He was just no-holds barred," said Marilyn Hupfeld, a former high school counselor who once booked Simon for a speaking engagement in Dike, Iowa. "He was just very vivid and very factual about his life experiences and that was what made him dynamic. That's what made him believable."
Now, in the aftermath of a night of alleged drinking, drug use, gunplay and forced sex last month at a home near Cambridge, Minn., authorities are wondering if it wasn't all just a con.
Simon, 45, sits in the Isanti County jail on charges of attempted murder, sexual assault and wielding a dangerous weapon May 15 at a house he shared with a girlfriend. Authorities said lab tests showed that he had cocaine, methamphetamine and THC in his system that night.
"Obviously, he didn't practice what he was [preaching]," said Chris Janssen, an investigator with the Isanti County Sheriff's Office.
Investigators say that in the weeks since Simon's arrest, several people have told them that Simon had fallen on hard financial times and tried to keep going by taking advantage of women, some of whom he met through personal ads on the Internet.