The play clock resets to 40 seconds, and the NFL's production machine whirs to life, filling dead time with another serving of what just happened. Stadium video boards show replays of the previous play; color commentators analyze and opine for the audience at home.
As the machine makes entertainment out of the recent past, those directing offenses write their futures.
"Between the previous play ending and the next play starting, there's a lot that happens at the quarterback position, the coaching position, that many times defines your career," Vikings quarterback Kirk Cousins said.
The empowerment Cousins has felt during Kevin O'Connell's first season as Vikings coach turns into a critical on-field trust in the 40 seconds between snaps, where the two men direct a scheme that's only grown more complex for the quarterback in the five years since they last worked together in Washington. Cousins said he has more responsibility at the line of scrimmage this year than in any of his first 10 in the NFL, adding, "It's felt like I'm cramming for a final exam every single week of the season."
O'Connell made Cousins one of his first phone calls after he became the Vikings coach in February, letting the quarterback know how much the offense would demand of him and how strongly he believed Cousins could handle it. While Cousins threw more interceptions (14) and had a lower quarterback rating (92.5) than in any of his eight seasons as a full-time starter, he threw for the second-most yards of his career, led a league-high eight game-winning drives and reached his fourth Pro Bowl. The Vikings open the playoffs Sunday against the Giants after winning their first NFC North title with Cousins at quarterback.
"It's given us a real edge to be able to prepare in a way where he's got total ownership," O'Connell said, "but then, his ability to adapt and adjust right along with me as the play-caller has been huge."
Years of defensive coordinators and offensive play-callers making their schemes tougher to solve have turned the 40 seconds between snaps into a frantic cryptology effort, with quarterbacks playing the role of both encoder and decoder.
From 0:40 to 0:15 on the play clock, O'Connell can talk to Cousins, who sometimes cups his hands over his ears to block out the crowd noise threatening to drown out O'Connell's next play call. Backup QB Nick Mullens said some third-down calls, with adjustments built in for pressure packages, are 15 to 20 words long; wide receiver Justin Jefferson said the lengthiest calls take 10 seconds to deliver.