KMSP executive Sheila Oliver leaves Twin Cities to take over Seattle stations

Oliver has spent the last six years as senior vice president and general manager for the Fox stations in the Twin Cities.

May 20, 2021 at 7:04PM
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Sheila Oliver (The Minnesota Star Tribune)

Sheila Oliver, who has spent the last six years as senior vice president and general manager for the Fox stations in the Twin Cities, has moved to Seattle to play a similar role.

Before her current position, Oliver spent a decade as vice president of sales for KMSP and WFTC.

She is replacing Pamela Pearson, who is retiring after serving Fox's two stations in Seattle for 22 years.

"I'm honored to have had the opportunity to lead the incredibly talented team in Minneapolis," Oliver said in a statement.

The Twin Cities market is currently ranked 14th in size; Seattle-Tacoma is 12th.

"Sheila is a rock star," said Tom Lyden, a longtime investigative reporter for FOX 9 News, which airs on KMSP. "A phenomenal general manager: tough, compassionate, risk taker and she had a vision. I literally cried when I heard she was leaving. But I cry all the time these days."

A search for Oliver's replacement is currently underway.

Neal Justin • 612-673-7431

@nealjustin

about the writer

about the writer

Neal Justin

Critic / Reporter

Neal Justin is the pop-culture critic, covering how Minnesotans spend their entertainment time. He also reviews stand-up comedy. Justin previously served as TV and music critic for the paper. He is the co-founder of JCamp, a non-profit program for high-school journalists, and works on many fronts to further diversity in newsrooms.

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