Sheletta Brundidge was on national television Friday, talking about her new children's book.
That same day, Lil Nas X, the singer she'd dedicated the book to, gave Satan a lap dance.
It was great for music sales. Less great for sales of an uplifting, wholesome children's storybook about how one of Lil Nas X's earlier hits helped a little boy with autism in Minnesota.
"Daniel Finds His Voice" had surged to the top of the Amazon's bestseller list for children's books about disabilities after Brundidge spent part of the morning chatting about it with Gail King and the hosts of "CBS This Morning."
"We were over here popping champagne and thanking Jesus and riding high," she said with a laugh.
Then on Saturday, her daughter Cameron handed her an iPad and asked if she could watch the brand-new Lil Nas X video.
Cameron did not get to watch that video.