News item: Starbucks is facing headwinds, which makes it sound as if great gusts are keeping people from entering the stores. Sales are down as consumers balk at prices. You pay that much for a coffee, you think they might be making it with gold and gasoline.
It’s a cranky boomer cliche to say, “You kids wouldn’t be poor if you stopped spending $8 on caffeinated milkshakes.” It’s also a cranky boomer cliche to make fun of the complex drinks with their European nomenclature and endless subclauses of ingredients — venti mocha latte flat white arpeggiated decaf espresso with two pumps of caramel with non-fat whipped oat milk — but, well, if the leather-upper composite footwear with recycled sustainable sole and ethically
sourced jute laces fits, wear it.
I’m not one of those people who say it’s bad burnt coffee. It’s not undrinkable, like the viscous inch of brown glurp you find on a hot plate in a tire shop. Even that can be resurrected with dilution, and yeah, I’ll have a cup. And I’ve drunk vending machine coffee, which is a liquid hologram of actual coffee.
The best cup of coffee I had this decade was an Americano in a Mexican hotel bar. The second best was gas station go-juice on a Minnesota morn in the summer in the middle of the state.
None of these coffees came with a lifestyle, a vibe or an ethos.
A Starbucks may be hip and modern, but it’s nothing like the old dime-store lunch counters, or highway diners. The old coffee-shop experience consisted of many people sitting at a counter, some staring ahead with impenetrable solitude, two people chatting while lazily poking at a piece of pie, one guy in a DeKalb hat chatting up the waitress.
Compare that with 10 people standing in a room looking down at a glowing glass rectangle in their hands, earbuds playing their private soundtrack, waiting for someone to yell their name.