The premise is wrong. The 3M Open isn't lessened because "big names'' aren't playing in Blaine this week because of the LIV Golf Tour. The 3M should be glad to be rid of them.
The very notion that modern golfers not named after a predatory cat are drawing cards is suspicious to begin with. The game is the thing. The game, the course and whatever drama emerges.
How many individual golfers in the history of the game have truly been individual draws?
Arnold Palmer when the game was being popularized on television. Seve Ballesteros in Europe. Tiger Woods. Maybe a couple of others, if we want to be charitable.
Jack Nicklaus? He was relatively unpopular during his prime, seen as a less-charismatic alternative to the likes of Palmer, Lee Trevino, Gary Player and Tom Watson. The golf public didn't embrace Nicklaus as an idol until he made it clear that he was the game's dominant player, and especially when he won the Masters at the age of 46.
Palmer brought swashbuckling to golf, playing the game the way we'd imagine James Bond played it. Ballesteros brought shot bravery and creativity like none other. Woods popularized the game among dynamic athletes and casual sports fans. Everyone else could have gone missing without damaging the history of the sport.
Imagine being worried about losing Dustin Johnson to LIV Golf. Have you ever met Dustin Johnson? He needs a caddie to make it through a sentence. Beige wants its personality back.
In Johnson's two appearances at the 3M, he fell apart in the first round in 2020 and withdrew, blaming his back, and in 2021 he hit a shot into the water on 18 to ensure he wouldn't make the cut, almost as if he would have rather been elsewhere.