He posted the song on SoundCloud to impress a girl in time for prom, but that didn't work. His luck turned and he was named prom king, thanks to the tune's initial popularity. But then the prom queen dissed him, too.
So it goes in the lonely but flourishing life of Khalid, who has become one of the most fun success stories and promising young R&B singers of pop music's social-media-ruled era thanks to his hit "Location." But man, senior year of high school was rough for the teen from El Paso, Texas.
"We were supposed to go out and do a dance together, but she wouldn't dance with me," the real-life Khalid Robinson, 19, recounted of his experience with the prom queen. "It was really sad. But then all my friends got around me and danced with me instead, and it turned into this beautiful thing."
"Location's" success also turned out quite lovely.
One of many songs Khalid ("kah-leed") posted for free before signing with RCA Records last year, it racked up a million streams by the end of the school year. Then, on his graduation day — right on serendipitous cue — the song went hyper-viral when reality-TV and gossip-column star Kylie Jenner posted it on her Snapchat account. All thoughts of college were soon off as record labels came calling.
A sure sign of Khalid's burgeoning fame: He went from playing a Go 95.3 promo show in March at the Fine Line to headlining Myth nightclub, a show that had to be relocated from First Avenue due to demand. The bigger venue also sold out instantaneously. This fall, he will be playing arenas as an opening act on Lorde's tour.
"I really wanted to keep expectations low and play small, intimate venues on this tour," Khalid said last week by phone before a show in Philadelphia, where our call was twice interrupted because fans recognized him on the street. "But I also don't want to let people down who can't get in."
Earnest, affable and polite in conversation — he even apologized for the interruptions, as if they were his fault — the singer sounded less conflicted about this newfound fame. He's amazed by the swiftness, but he also sounded clearheaded and confident about it.