Timothy DenHerder-Thomas has worked hard for years to bring people together. So why did he intentionally start a war?
It was all a part of the Macalester College senior's efforts to help save the planet. As a freshman, he launched "Dorm Wars," an energy-saving competition pitting residents of college dorms against one another to see who could save the most on utility bills. The idea has now spread to other campuses, and DenHerder-Thomas has even more impressive notches in his eco-activism belt.
Last week in San Francisco, he was one of six "young green heroes" nationwide to be honored by the Earth Island Institute as new leaders. Among his accomplishments: starting a revolving-fund pool at Macalester used for sustainability projects that save money and in turn replenish the fund, building social networks of young people interested in environmental issues, and working with a local group called ARISE to help create a green mixed-use plan for the Ford plant site in St. Paul.
Growing up in Jersey City, N.J., DenHerder-Thomas said that "my first attraction to environmental work wasn't from a nature perspective. I just noticed that the cities around me didn't function well."
He doesn't have a cell phone and gets around by bicycle. His attitude is "to be aggressive and ambitious, but not oppositional." When he speaks, he seems to combine the best attributes of Johnny Appleseed and a seasoned politician: "Ultimately, we have to organize people into corporate ventures and whole new social movements," he said. "We have to integrate society and the environment in a much more holistic way."
He also has at least one thing in common with billionaire eco-activist T. Boone Pickens -- the idea that you first must make people see sustainability as financially profitable.
"People have to be able to make a living, otherwise it's not sustainable," he said. "But you also have to create the social structure so they get what they need."
One group he's persuaded on the economic wisdom of green projects is Macalester's board of trustees. Through the money-pool program he started, CERF (Clean Energy Revolving Fund), the college is in the process of a $70,000 project -- replacing 19,000 4-foot-long fluorescent bulbs with more energy-efficient ones. The board is funding half the project because it will save the college up to $40,000 a year.