When you write for a food section, you know that certain stories come around each year like clockwork: eggs at Easter, Irish soda bread or corned beef for St. Patrick's Day, picnics for July 4th, turkeys at Thanksgiving, latkes at Hannukah, cookies during the winter holidays. The challenge each year is to come up with a new approach to engage readers.
Sixteen years ago, the Taste section dipped its toe into what its staff considered to be a "new" angle to the annual story on holiday cookies. That's the yearly nod to those treats that fill up festive party platters and result in flour-dusted gatherings where bakers who may shrug off kitchen duty 11 months of the year find themselves debating the merits of dark chocolate over milk (really, is there even a debate?) and cornflake wreaths over snickerdoodles.
Rick Nelson, a relative newbie at the time to the Taste section, had an idea: What about a cookie contest?
The rest of the staff nodded in the manner of those relieved not to be assigned the annual story, and Nelson was on his way. Readers embraced the contest with such enthusiasm that Taste did it a second year, and then a third. Who knew the contest would never end?
Today, as preparations for the 2018 cookie contest continue (the winners will be announced in Taste on Nov. 29), Nelson and food editor Lee Svitak Dean tell the story behind the first 15 years of cookie recipes in "The Great Minnesota Cookie Book" (University of Minnesota Press, 191 pages, $24.95). The contest's 80 winning recipes — from 2003 to 2017 — are now gathered in a print collection. (You can also look up winning cookie recipes at startribune.com/cookies.)
Lee: Looking back to 2003, what were you thinking? Seriously!
Rick: I know. Back then, this history major had discovered the Taste archive, and while looking over hundreds of past issues I was fascinated to see all of the reader interaction in the section during the 1970s and 1980s. A contest seemed like an appropriate homage to that tradition.
Lee: There are many who would think of tasting cookies as the dream job, kind of like being a restaurant critic. But over the years, it's been more than 3,500 cookie recipes to review, and 325 cookies to taste. Yes, it's fun, but at the end of day, when we can't nibble on any more cookies and we have to hit the gym, well, then it's work.