The Warroad jerseys inside rival Roseau's classrooms indicate it. The Max Foundation apparel customized in Concordia (Moorhead) school colors show it. The banners welcoming the Marvin family and their mission of mental wellness to distant Luverne shout it.
"In the Warroad area" was merely a starting point for the Max Foundation.
Three years ago, during the holiday season, Max Calvin Marvin died by suicide at age 19 in his Warroad home. His parents, David and Kallie, along with sisters Layla and Lisa, wielding their prominent Minnesota hockey surname, honor his memory by working to help other young people in crisis.
The Max Foundation's mission is "to raise funds with the intent to support charitable programs, projects and activities that facilitate mental wellness amongst the youth." The original mission used to include "in the Warroad area," but interest shown by surrounding communities and beyond, plus key partnerships, broadened the Max Foundation's reach.
"Invariably, every time we're done speaking somewhere, someone will come up to us as we're taking our time leaving and say how much it meant to them because this is a problem in their family," said David Marvin, coach of the Warroad girls' high school hockey team. "Maybe this will give a younger athlete the courage to say, 'I've got to figure things out and I need some help.'"
The Max Foundation got a boost from across the border when it partnered with Project 11, a program tied to the National Hockey League that promotes mental wellness in Canadian schools. Project 11 was inspired by and created in honor of former NHL player Rick Rypien, who died by suicide at age 27 in 2011, shortly after joining the Winnipeg Jets as a free agent.
The Max Foundation and Project 11 provide a curriculum and access to materials focusing on mental wellness for Warroad Public Schools students from kindergarten to eighth grade. Through weekly lessons and daily activities, students develop a greater understanding and awareness of mental health issues in their own lives and the lives of their peers, and they also learn coping skills.
Mark Chipman, Winnipeg Jets executive chairman and governor, said partnering with the Max Foundation gave Project 11 a reach beyond the province of Manitoba.