A charitable endeavor taking off in Minnesota gives new meaning to the term "greasy hair."
Nearly 200 hair salons and pet groomers are collecting their customers' hair -- or fur -- and shipping it to warehouses along the Gulf Coast. There, it's being stuffed into mesh booms that are slated to be dropped along beaches to absorb the ever-spreading oil slick from an offshore drilling rig in the Gulf of Mexico.
Thousands of hairdressers across the country are participating in this campaign-gone-viral launched by a San Francisco-based nonprofit called Matter of Trust. Minnesota, as usual, is one of the states with the highest number of participants, ranging from the upscale Aveda salons to exotic pet groomers such as "Dreadlocks for Dingoes."
"We're filling up our first box right now," said Kassie Kuehl, owner of the Kasia Organic Salon in Minneapolis, as she clipped a thick head of red hair.
"We have nothing else to do with the hair, so we may as well put it to good use."
Kuehl, like other stylists now diligently sweeping the locks under their chairs, learned about the project through e-mails from Matter of Trust. The nonprofit is well known among the environmentally active sector of the hair salon industry, said Evan Miller, spokesperson for the Blaine-based Aveda Corp.
Matter of Trust has been making mesh booms for a decade, touting what program leaders say is human hair's special ability to quickly and efficiently soak up large amounts of oil.
Aveda's 3,500 salons have donated hair for earlier collections, according to Katie Galloway, director of Aveda's corporate giving. After the April 20 BP disaster, Galloway said, she went online to see what the organization was up to.