Dr. Richard Adair insisted that they spell it out clearly when the jobs were first posted: No experience required.
The idea was to hire people with no medical background, give them two weeks of training, and send them off to clinics to start seeing patients.
Five years later, these so-called "care guides" are fixtures at more than two dozen Allina Health clinics in the Twin Cities, and groups around the country are calling to find out how the concept works.
The guides are part of a fast-growing, and hotly debated, trend in medicine: Putting people with minimal (if any) medical expertise on the front lines — with titles like patient navigator or coach — to help improve care, and rein in the costs, of patients with chronic illnesses.
The Allina program, which began as a pilot project in 2008, may raise some eyebrows: Most of the care guides are in their early 20s, some in their first jobs out of college.
But new research, which Adair and a colleague will present this week, shows that the care guides have been able to influence patients in ways that doctors alone could not — helping people to quit smoking, get their blood sugar under control, and make other small victories in the daily battle with chronic illness.
One of the frustrations with traditional office visits, Adair said, is that the doctor's message often evaporates when the patient gets home.
"You can just tell sometimes that you're not getting through to the patient," he said. "They'll give you the old bobblehead response, but they're not going to do it."