I haven't even donned my Bride of Frankenstein wig for Halloween and my mind is fixated on December. This is not because I love Black Friday, or can't wait to trim the tree. It's because that familiar preholiday angst is creeping in. I'll start with a loose holiday budget. I'll blow said budget. Come January, I'll receive a credit-card bill that's bigger than anticipated, wiping out savings I'd intended for something else. Happy New Year!
That's the way it always is. And I'm lucky to have a reserve so this unintended tradition doesn't put me in debt. Acknowledging a problem is the first step to solving it, so this year I'm going to break this unfortunate holiday habit.
The forecast for holiday sales is mixed this year. PricewaterhouseCoopers expects household spending to drop about $50 to $684 as a result of slow wage growth and rising costs. However, the National Retail Federation's annual survey expects the average household to spend $804 — up 5 percent from 2013.
Either way, sales and discounts will be just as important to shoppers this year, said NRF President and CEO Matthew Shay in the federation's annual holiday news release. People also claim they'll find the additional funds by spending less on themselves — a level of resolve that's easy to conjure when surveyed in October, but harder to count on at the shopping mall in December. Fooling ourselves about money behaviors is our first folly as irrational beings.
This leads to my first strategy this season: Make a realistic plan. In the past, I've jotted down spending limits, patting myself on the back for embracing thrift. Then I get carried away and overcorrect.
This is where history is helpful. Looking at how much I spent last year and on whom is a bit tricky to parse out, at least for my non-online purchases. But it gives me a pretty good starting point.
With just five pay periods for me until year-end, I either need to set aside a sizable chunk of my paychecks to go toward gifts, or I need some new strategies.
Strategies to consider
This is why making a spending plan for annual events should take place as close to the end of the prior year's event as you can stomach. Two and a half months before the holidays is really too late to plan for gift spending, especially when three out of my five family members also have December birthdays.