It’s been almost six years since I gave up my Blue Apron subscription. I was a regular meal-kit user, but after having a baby, I found that I couldn’t keep up with the weekly deliveries of groceries and their corresponding recipes.
When my spouse suggested recently that we start using meal kits again, with the aim of bringing some consistency to our weekly grocery budget, I assumed we’d go back to Blue Apron. Then I did an online search, and found dozens of new players in the market.
I tried 13 of them.
Not only were there different formats — prepared meals, partially prepared dishes, gourmet groceries that get slapped together into meals with some guidance — but there were so many different flavors. It wasn’t all just sautéed chicken breasts and potatoes, though there was plenty of that, too. We enjoyed ramen and tagine, bulgogi and Beef Wellington. Even birthday cake.
Starting out: To pull this off, I took advantage of signup deals (Important: never start out paying full price). I succumbed to mouthwatering advertisements, dealt with buggy apps, forgot to skip some deliveries and wound up with a fridge overflowing with food, and made some amazing meals.
A note about prices: Prices can vary widely. With add-ons, upcharges and freely distributed coupon codes, it’s hard to predict exactly what a box of food will cost from week to week (and it’s also why we didn’t include prices). The services no doubt benefit from that fuzziness. Blue Apron, CookUnity and Marley Spoon, for example, all average about $15 per serving, when you include shipping and other fees. Ultimately, expect that a weekly delivery of three meals serving two people will cost somewhere between $60 and $90.
How to choose: The best service will be subjective to your family’s circumstances. We found that a mix of prepared meals, gourmet groceries and you-be-the-chef kits worked for us.
I am still a member of three services. Is that sustainable? No. Is there a cardboard box tower in my garage? Most definitely. Have I saved money? Not likely. But I have managed to shake up my family’s meal-planning repertoire, exposed my kids to some new flavors, and had a lot of fun doing it.