When it comes to late-night antics in a college town, 10:30 p.m. on a Saturday is not unreasonable. That's when, on a recent weekend, the doors flung open at the historic Gillioz Theatre in Springfield, Mo. With trumpets, trombones and tubas blasting, the 16 members of the Brass & Sass marching band from Missouri State University blew their way into a parade along Park Central East.
Behind them was a crazy redheaded guy in a suit, waving a flag. More than 100 people, mostly mature, responsible adults, bounded along, many livestreaming the activity on social media. Others on the street clapped and cheered. Passing cars honked.
But this wasn't some college shenanigans on the verge of police intervention. This is a regular occurrence, when Jeff Houghton wraps an episode of "The Mystery Hour."
"The Mystery Hour" is a nationally syndicated talk show with a live audience, in the style of Jimmy Kimmel, Conan O'Brien, Jimmy Fallon and the like. Except this one isn't taped in New York or Los Angeles. It's shot in the middle of the Missouri Ozarks, in a place most Americans don't even know exists.
And that's just fine with Houghton. It's more than just fine. It's exactly what he wants.
"People on the coasts are baffled by this, but my passion is showcasing cool people doing amazing things in surprising places," said Houghton on the morning after the taping.
He leaned over the breakfast table with a mischievous grin. "It's way more interesting that it's shot in Springfield, don't you think?"
Coast-ish to coast-ish
Much of the world first learned of Houghton with the viral video "Instagram Husband" in 2015. "Today," Time and BuzzFeed all picked up the video about men and their Instagram-addicted wives.