DULUTH - Mille Lacs Band of Ojibwe member William Gidagigwaneb Premo was in line at the grocery store recently behind a group of young Native American girls. One of them dropped a dollar, he said, so he leaned over and told her so in Ojibwe.
"Her eyes grew as big as saucers," Premo said.
When he passed her group on the way out of the store, someone asked her, "What did that old fool say," he said, laughing.
After that, he wanted to ensure all Ojibwe kids learned pieces of their language.
To "talk to your grandmother, have a sentence or two to say to her that would make her proud, make her happy," he said.
That explains his role in a new app launched by the Mille Lacs Band and Rosetta Stone this month. As the band's first-language speakers have dwindled to fewer than two dozen, it has ramped up efforts to preserve and revitalize the language for generations to come: The app joins five recently published Ojibwe-language books, among other projects.
The band, which owns all rights to the app, will also earn proceeds from sales.
The payment arrangement was a way to avoid band member skepticism, said Anton Treuer, a Bemidji State University Ojibwe language professor and author who consulted on the project. Native Americans are often taken advantage of by government and corporations, he said, and this was a way to ease their concern.