"A cake can turn any Tuesday into an occasion," writes Zoë François in the just-released "Zoë Bakes Cakes" (Ten Speed Press, $30). "Cake is the way I tell my friends and family that I love them."
The tireless author became a force in the cookbook world by co-writing the wildly successful "Artisan Bread in Five Minutes a Day" series with fellow Minnesotan Jeff Hertzberg.
With "Zoë Bakes Cakes," François is turning to a different side of her passion for baking, sharing dozens of cake recipes, from family favorites to re-creations of discoveries she's encountered during her travels. But before delivering the goods, François starts with a series of easy-to-absorb tutorials — she calls it the Cake Academy — that are culled from her vast pastry chef's know-how.
François has been busy. Along with producing "Zoë Bakes Cakes" (after formulating the recipes in her well-equipped Minneapolis kitchen, she also shot many of the book's hunger-inducing photographs) and keeping her 300,000 Instagram followers engaged (find her @zoebakes), she's also starring in a television series, "Zoë Bakes," for the new Magnolia Network (watch the first episode now on Discovery Plus).
In a recent phone conversation, François discussed the beauty of Minnesota-made Bundt pans, the power of Instagram and the joys of cake stands.
Q: After eight bread books, why a cake book?
A: This book is really intimate to me, because it's all my stories, it's all of the things that I love. My goal is to teach techniques, and to give just enough food science to understand what went wrong. It's about giving people the confidence to bake. I want the book to exude the love and the joy that I get out of this process. Not that we didn't do that with the bread books, but this felt personal to me.
Q: How does a cake earn the Zoë François seal of approval?