When Town Hall Brewery won a gold medal at the Great American Beer Festival for Czar Jack — its Jack Frost imperial stout aged in a used Jack Daniels barrel — there wasn't even a category for barrel-aged beer at the competition. It was 2001, and few breweries were aging beer in barrels at the time.
The Minneapolis brewery was on the cusp of what would become a major trend in craft brewing. They're still at it, 22 years later, with what is arguably one of the region's best barrel-aging programs.
A move from the brewpub basement to a temperature-controlled warehouse has allowed Town Hall to significantly increase the number of barrels it produces and better control the aging process. The brewery's annual barrel-aged event — expanded to two weeks since the pandemic — has been going strong every February for nearly two decades.
Head brewer Mike Hoops first learned about barrel aging during a presentation on experimental processes at the Craft Brewers Conference. "When I first heard that this was something that was happening and was possible, the first question I asked myself was 'How do I do that?' " he said.
Hoops chose a Jack Daniels barrel because that's what he knew. "At the time I didn't really drink whiskey much. I didn't dislike it; it just wasn't part of my world. So, the first thing I thought of was Jack Daniels."
His barrel selection has since matured. He selectively seeks out distilleries to partner with, and travels to get the barrels he wants. "We realized that if we wanted the really good barrels then we had to get in the car and go get them," he said.
And then the multistep process of pairing beers with barrels begins. Knowing the product that was in the barrel helps determine what characteristics might be infused into the beer. It's not that simple, though. Because bottled spirits are blends of many barrels, what's in the bottle may not be what you get from a particular barrel. Each barrel is nosed to determine its individual character.
Next comes developing a recipe to fit the barrel. It's not simply a matter of making a beer and throwing it into a barrel. "The barrel is going to tell us what it is," Hoops said. "Now it's our job to figure out something to marry to it. It's like pairing food. What grabs you and how do you highlight it?"