Snippets of tulle surround Joy Teiken's clogs as she steps toward the dress form, then away from it. She pauses, tilts her head to the side. Then she leans in again, unpins a piece of black lace and lays it, sideways this time, on the form. Another pin, another head tilt.
"Honey, how are you doing?" she calls out, without taking her eyes off the lace.
"Good," replies Noel, her 10-year-old son, from the other room.
On the thick, wood cutting table in Teiken's little studio and storefront in south Minneapolis, he's working on his own project: a 3-D puzzle of Big Ben, one of its pieces hidden under a scrap of navy fabric. Fabric is everywhere these days as Teiken shapes her latest Joynoëlle collection, marked by structured tulles, tuxedo tails and a vision of women as ringmasters, taming the circus. This studio has become, over a dozen years, a home base for her custom bridal gowns, which pay the bills, and for these collections, which sustain her soul.
It's also where Noel has grown up, taking naps in the fitting room and, on this chilly morning, eating a grilled cheese sandwich on a vintage couch.
"When he was a baby, I would have clients hold him while I'd do their hemlines," Teiken says.
Noel is one reason — the first reason — Teiken, 51, has rooted her work in Minneapolis, in a storefront 10 blocks from their house and thousands of miles from fashion's epicenters. But she knew, even before having him, that New York City didn't fit. After winning a pair of awards, Teiken set up a showroom there, hosting a pop-up in SoHo in 2006 with fashion editors and a "Queer Eye" cast member in the crowd. But the trips began breeding anxiety. Getting on a plane headed for LaGuardia Airport, she had a panic attack.
"I'd go to a fabric store in New York City, and there would be 5,000 other fashion designers with their sketchbooks looking for swatches trying to do the exact same thing," Teiken says. "And I remember thinking, 'I can't compete.' There's just no way I can compete. I live in Minneapolis; this is not my home."