Sponsors' names show up regularly on stadiums, concert halls, hospital wings and museum galleries. Think TCF Bank Stadium or Ordway Center for the Performing Arts.
Now comes the Duncan and Nivin MacMillan Director and President of the Minneapolis Institute of Arts.
That new title will be announced Tuesday along with an $8 million gift from the MacMillans' foundation to endow the position now held by Kaywin Feldman, who has led the MIA since 2008.
The gift is the museum's largest ever dedicated to a staff position.
"This is really about supporting the long-term sustainability of the institution," said Feldman.
"Nivin [MacMillan] wanted to be sure we can always attract great talent to the leadership of the MIA, and it's more prestigious to have an endowed position because it demonstrates the level of commitment of the donors and the community."
Feldman's $475,000 salary will not change. But once the gift is invested, the income it generates will allow her present compensation to cover other expenses in the museum's $30 million annual budget.
Over the past two years, Feldman has been soliciting money to endow key jobs at the museum, primarily senior curatorial positions, where salaries range from about $160,000 to $220,000. When she arrived six years ago, three curatorial posts were endowed. She has added four, including the MacMillan directorship.