On a recent rainy afternoon, Minneapolis mayoral candidate Sheila Nezhad cajoled voters into her booth at the Somali Independence Day Festival, hoping her central campaign message of radically transforming the city's police system would resonate with East African voters.
"The current mayor is pro police and he stands with the police more than the community," Nezhad told them, vowing to make "bold changes" if elected. "My greatest area of knowledge is public safety."
Many who were meeting the mayoral hopeful for the first time peppered her with questions on much more than that. They wanted to know who Nezhad voted for in the last presidential election and whether she had any plans for boosting youth employment, increasing affordable housing and helping immigrant-owned businesses that were destroyed during the unrest following George Floyd's death.
As the leading mayoral candidate at the city DFL endorsement convention, newcomer Nezhad is facing extra scrutiny as she tries to sway blocks of voters who helped boost incumbent Jacob Frey into office in 2018.
Nezhad, a community organizer who works as a policy analyst for a group that helped lead the push to cut police funding, is one of eight people challenging Frey. The 33-year-old is campaigning on her community organizing experience and knowledge of public safety as she strives for more name recognition.
At the festival, Abdikadir Mohamed, a Minneapolis resident for more than a decade, said he was unfamiliar with Nezhad and was unsure about lending her his support after talking to her for just a few minutes. "Maybe I will vote for Jacob Frey," Mohamed said. "I like Jacob because he helps Somalis a lot."
Like Mohamed, Ilyas Hayuke, a father of five who grew up in Minneapolis, told Nezhad that the mayoral race was not a popularity contest and that the East African community would support candidates who prioritize their needs. "The community is here in Minneapolis and a lot of things happen here," Hayuke told Nezhad. "I'm going to Google you and learn more about you. If you are a good person to our community we will vote for you."
Some voters have called Nezhad a "single issue candidate," but Nezhad supports rent control and economic inclusion and believes that police and public safety also are tied to issues such as housing, youth programs and mental health services.