At Nokomis Tailor in south Minneapolis, Bryan Robert’s “To Do” rack is crammed with coats and suits to take in, jeans and sweaters to darn and drapes to shorten. The longtime tailor resizes or repairs everything from bridesmaid’s dresses to boots. “I’ll do almost anything within reason,” he says.
While a tailor’s bread-and-butter — or needle-and-thread, perhaps — is basic mending and alterations (hemming pants, replacing zippers), Robert has a knack for more unusual and technical jobs. He’s made capes for Winter Carnival Vulcans, for example, and modified the Gopher football team’s jerseys for quicker changes.
But his specialty is fine-tuning winter-weight clothing that Minnesotans rely on. That includes things you might expect, such as patching a ripped puffer. And things you might not have imagined, such as removing the puffer’s hood and creating a new collar. Or shortening a pair of snowpants. Or widening the hips on a coat. He even helps endurance racers keep wind off their faces as they run or bike through blizzards by adding fur ruffs to their shell jackets.
“I’m known for doing things other people won’t,” Robert says. “I like challenging myself.”
With the fast-fashion fad fading, and growth in the resale clothing market outpacing that of retail overall, tailors can extend clothing’s usefulness. And the process of tweaking garments that don’t quite fit, or refurbishing those in need of TLC, is very personal work, Robert explains. “I just help people,” he says. “I’m like a guidance counselor.”

Anything within reason
Robert fell into the profession after he took a dry-cleaning class when he attended an alternative high school in Minneapolis. He pressed clothing and did tailoring at Nordstrom at the Mall of America before starting his own shop in St. Paul. He moved to his current location near Lake Nokomis about five years ago.
Surrounded by nearly a dozen sewing machines — each with a specific use, including heavy-duty fabrics, cover stitching, buttonholes or blind hems — Robert says his clients reflect all ages, personalities and budgets. And even if he can’t help but size up their outfits and mentally adjust them, Robert says he doesn’t judge his customers’ aesthetic choices. “It’s all personal preference.” (Robert’s approach to fashion is casual. “I wear jeans every day,” he says. I don’t tuck in my shirt.”)