Minnesota's public school enrollment slipped for the third consecutive year last fall, according to state data released Thursday, but the losses are not as steep as at the height of the pandemic.
The state's public schools lost about 500 students overall, including early childhood and prekindergarten programs — a slide of less than 1%, and a similar rate as the year before. The loss was most pronounced in K-12, where enrollment dropped by about 2,400 students.
In contrast, in fall 2020 public schools saw enrollment from early childhood through 12th grade fall by about 21,000, as more families chose private schools or kept children home.
Charter schools and private schools continued to see gains in enrollment last fall, although the rate of their growth has slowed.
The number of students being home-schooled, which increased during the pandemic, dropped last fall.
Administrators across the metro area say they've begun to more aggressively market their offerings as a direct result of families flocking to alternatives since the onset of the pandemic.
That's because school funding is directly tied to enrollment in Minnesota. Each student accounts for about $10,000, which means even a small percentage drop can mean a major budgetary loss for the state's school districts.
"We are in a very competitive marketplace, and it's taken us a number of years to really grasp that," said Jackie Turner, chief of operations and administration at St. Paul Public Schools. "From that standpoint, we are very similar to a Target or Walmart, a CVS or a Walgreens. We have to know there's someone across the street that's offering the same product. We have to offer it better."