In 2023, it took Sean Higgins close to eight months to raise $6 million from investors for his St. Paul software company, BetterYou.
In prior years — 2021 or 2022 — it would have taken half the time, he said.
For leaders of venture-backed companies, last year was a difficult time to raise capital as investors extended the due-diligence process. That was a sign they were overly cautious with their spending amid talks of a recession, federal interest rates hikes and rising inflation.
Last year, U.S. companies raised $170.6 billion from private investors, a drop of $71.6 billion from 2022 and down $177.4 billion from 2021, according to a report investment research firm PitchBook and the National Venture Capital Association released Thursday. Minnesota companies raised $1.2 billion through 172 deals, ending a three-year streak of exceeding $2 billion in investor capital raised. It was also the lowest amount raised since 2017.
Higgins, who announced his funding in December, initiated talks with roughly 200 investors. After 100 introductory meetings and 85 follow-up meetings, he proceeded into the diligence process with 11 investors. That led to five new investors, all from the Midwest, who invested in the company, he said.
"We probably would have had 30 percent to 40 percent higher valuation and those types of things [in previous years] versus where we were at in 2023," Higgins said.
In earlier years, companies were able to woo investors with numbers backing gains in market share or selling the dream of a company's potential based on the business model. In 2023, though, firms were more selective, spending their time vetting companies with better metrics around financial stability and profit, entrepreneurs and investors said.
That differentiator is what led to Northteq, a Minneapolis software company that expedites loan processing for equipment financers, receiving a $10 million investment from Arthur Ventures, a Minneapolis investment firm.