The Republican Party of Minnesota is moving its headquarters from the shadow of the State Capitol to a DFL stronghold in south Minneapolis that is one of the city's most liberal neighborhoods.
Gone are quick walks to the Capitol and to the Kelly Inn bar to mingle with politicos. Soon, the short walks will be to the Seward Community Co-op and the Seward Cafe — a favorite among vegans and left-leaning activists.
The move will result in significant rent savings for the cash-strapped party, but leaders also say it will infuse the GOP brand squarely into the middle of what they describe as everyday Minnesotans.
"We are moving out from inside the political beltway in St. Paul to be closer to the people," Republican Party Chairman Keith Downey said Monday. "It is a visible and tangible sign that the Republican Party will be focused on regular Minnesotans and immersed in their circumstances."
The new offices are located at 2200 E. Franklin Av. in the Seward neighborhood, across the street from Tracy's Saloon and Eatery, famous for its wooden nickel happy-hour specials. The new location puts GOP leaders near the Twin Cities' burgeoning East African population and the University of Minnesota.
"This is a great move for us on many levels, including the chance to connect with our new neighbors and show that we are on their side and our ideas work for them," Downey said.
Seward skews so liberal that its most heated political battles are between DFLers and the Green Party. Rep. Karen Clark, the DFLer who represents the area in the Legislature, crushed her GOP opponent last year with nearly 90 percent of the vote. President Obama did about as well, as did Democratic U.S. Sen. Amy Klobuchar and U.S. Rep. Keith Ellison.
But for a party trying to rebrand itself as being among the people, the move might miss its mark a bit.