Watermelon is the country's most popular melon, with cumulative annual consumption hovering around 5 billion pounds. On the cantaloupe front, Americans on average consume about 6 to 7 pounds of it each year.
This data, from the U.S. Department of Agriculture, also reveals where most melons come from, and the answer is, basically, "not Minnesota." Two-thirds of all watermelons sold in the U.S. are grown in Florida, Georgia, Texas and California, and California and Arizona are the top cantaloupe producers.
Which explains why the majority of melons sold in Minnesota supermarkets hail from elsewhere. That's a shame, because nothing beats the flavor, texture, juiciness and alluring scent of a locally raised melon, one that traveled from field to table in hours rather than days or weeks.
This is the sweet spot where farmers like Jeff Nistler are making a difference.
At his family farm in Maple Plain, about 25 miles west of downtown Minneapolis, Nistler cultivates a beloved trinity of summer favorites: sweet corn, tomatoes and melons. The latter two categories have been growing in prominence in recent years.
"I used to think of myself as a sweet corn farmer, and tomatoes and melons were an add-on," said Nistler. "And now, it's flipped, and I think of myself as a tomato and melon farmer, with sweet corn as an add-on."
He started growing vegetables and fruits in the late 1980s, a diversification strategy after a traumatic drought nearly forced his hog and commodity crops operation out of business.
At first, the focus was on sweet corn and pumpkins, but then Nistler started to dabble in melons, in part because his father, Erwin Nistler, favors them.