
Thursday is not only National Bundt Day, it's Minnesota Bundt Day. For real.
"We actually have an official proclamation from the governor from 10-plus years ago," said Jenny Dalquist, Nordic Ware's executive vice president of marketing and sales. "You know how food holidays have taken over, and there's a day for everything? So why not Bundts? It's fun, and every year it gains more traction."
Nordic Ware has been manufacturing Bundt pans at its St. Louis Park factory for 73 years ("And we have no intention of making them anywhere else," said Dalquist, a third-generation member of the family-owned company), and usually maintains about 100 different designs in its inventory at any given time, including this popular new beauty, the "Brilliance."
The company's past Bundt Day celebrations have incorporated social media contests of all sorts, from "Show us Your Bundt Collection" ("There are some crazed Bundt fanatics that you might call 'hoarders,'" said Dalquist with a laugh) to "Most Beautiful Bundt Cakes." This year's theme is "Alternate Uses for Bundt Pans."
"You know, roasting a chicken over the cone of a Bundt," said Dalquist.
Participation is easy: Follow @nordiwareusa on Instagram, post an image of an "alternative #Bundt use including displays, decorations, art pieces, super creative savory and sweet recipe creations" — and don't forget to use the hashtag #allaboutbundts. Post up until 11:59 Central Standard Time on Nov. 14. The winner will be announced on Nov. 15.
The top prize receives a $250 shop-a-thon on nordicware.com. Even better, it also includes a 2019 Bundt design that hasn't been released to the public.
"It'll be the very first pan off the line," said Dalquist. "We're really excited about this brand-new shape."