Silenced by a virus, Minnesota United's traditional home-victory celebration in all its glory is a swirl of smoke and singalong that summons the senses.
Just the way English soccer coach Carl Craig meant British band Oasis' 1995 hit "Wonderwall" to be long before it gave name to the standing supporters' section behind Allianz Field's south goal.
A decade ago, Craig was an assistant coach for the Minnesota Stars, a team that faced an uncertain future in second-division American soccer, years before it became MLS' Minnesota United. He also was a former teenage, punk-rock bassist and later a dabbler in psychology and hypnotism who sought emotional triggers that'd send players mentally to a winning place.
It's why he smeared a sinus-clearing menthol oil on collars of players who believed in its sensory benefits.
"Perfectly legal, I must say," he says now.
It's also why he strummed out inspirational riffs on an old guitar and whistled and sang out loud on buses songs he hoped might someday, someway have subliminal effect.
"All the senses," Craig said. "I was attacking them on all fronts."
One of those songs was Oasis' 16-year-old Britpop hit whose lyrics expressed so many things young men don't say to each other.