Festival, ahoy! A dozen things to know about St. Paul’s Minnesota Yacht Club

It’s the biggest music festival launched in the Twin Cities in 12 years. It’s expecting more than 30,000 musicheads per day. And it’s being produced by the same company that puts on Lollapalooza and the Austin City Limits fests.

There’s a lot to learn about the Minnesota Yacht Club — especially for deprived Twin Cities music lovers who haven’t been to a big, nationally promoted festival like this since Live Nation’s ill-fated River’s Edge Music Festival on the same site in 2012.

With its inaugural voyage scheduled Friday and Saturday at Harriet Island Regional Park in St. Paul, the river-themed event features a Gen-X-nostalgic all-rock lineup led by the Red Hot Chili Peppers, Alanis Morissette, Gwen Stefani, Black Crowes, the Offspring, Joan Jett & the Blackhearts, the Hold Steady and a dozen more acts. New Orleans’ soul-funk troupe Trombone Shorty & Orleans Avenue are the only non-rock act on the bill, and they actually rock harder than most of them.

Here are some pointers, talking points and pointed opinions going into this weekend’s mega-bash.

1. Saturday’s single-day tickets are sold out. Even though they just played in town last year, the Chili Peppers’ day as headliners quickly proved more popular than Morissette’s. However, two-day general admission festival passes (now $255) and one-day Friday tickets ($135) were still available at press time via minnesotayachtclubfestival.com.

A profits-generating trademark of promoter C3 Presents and other big festivals, there’s also a wide array of VIP, platinum and “GA+” options, ranging from $285-$925 for single-day and $255-$1,395 for two-day. Those priciest options come with things like front-of-stage viewing access, express entry, lounges, free booze and back rubs from St. Paul Mayor Melvin Carter. Or maybe we read that latter item wrong?

2. No, it’s not a “yacht rock” festival. There actually has been a lot of confusion about this. The event’s name is simply a fun spin on its riverside location and the relative irony of someone having a yacht in Minnesota. It has nothing to do with the genre of music associated with breezy and cheesy ‘70s-’80s hitmakers like Toto, Seals & Crofts and Christopher Cross. How fun would it have been to see one of those acts sandwiched between the Hold Steady and Offspring, though?

3. Boats actually are part of the experience. “Riverboat VIP” ticket holders ($825) can lounge in air-conditioning on the Jonathan Padelford and even take a 60-minute cruise on the paddleboat during the fest. Why anyone would want to go to a music fest to set sail for South St. Paul, we’re not sure, but it’s a unique idea for a festival.

4. The company behind it is in the festival business. C3 got its start with the hugely successful Austin City Limits Music Festival in the early 2000s before turning Lollapalooza into a one-weekend Chicago event. Live Nation bought a 51% stake in the company in 2014 but mostly leaves C3 to do its own thing when it comes to festivals. Other fests in its portfolio include Boston Calling, Atlanta’s Shaky Knees and New York’s Governors Ball — all steeped in unique branding and preparations for each city.

“We’ve been talking to the city well over a year now and working with them on the logistical plans,” C3 promoter Tim Sweetwood said of MYC.

5. There will be only two stages (and no overlapping performances). While many festivals require fans to make tough decisions and Iditarod-like treks between competing stages — OK, maybe that’s being a little dramatic — the setup at MYC in its first year features just two stages with alternating music that never runs concurrently. Dubbed the Skipper Stage and Crow’s Nest Stage, they are only about a quarter-mile apart, too.

6. Gwen Stefani’s appearance is the rarest among the top names. Last seen in town making a surprise appearance with husband Blake Shelton at the TC Summer Jam in 2022, the former No Doubt singer and ex-coach on NBC’s “The Voice” has not been performing a lot of late; just a handful of fly-in gigs this summer.

In the solo gigs she has done in 2024, Stefani has been revisiting many songs from No Doubt (with whom she reunited at Coachella fest in April), including “Don’t Speak,” “Just a Girl” and “Hella Good.”

7. The lineup isn’t entirely a nostalgia trip. All these aforementioned acts make it look exclusively like a ‘90s and early ’00s throwback fest, but there are actually modern stars and buzzmakers on the lineup.

Texas slinger Gary Clark Jr. has been the most thrilling blues-rock guitarist on tour over the past decade. Harmonious Seattle rockers the Head and the Heart have racked up a swath of radio hits and TV/film placement with songs like “Lost in My Mind.” Twangy singer Morgan Wade has made a couple of well-reviewed records with Jason Isbell’s guitarist Sadler Vaden as her producer. Indie-rocker Michigander is a critical favorite.

The Twin Cities’ own pop-rock darlings Hippo Campus have become a big draw, too, recently playing New York’s Governors Ball festival and selling out the Armory in Minneapolis.

8. There’s good local representation. In addition to Hippo Campus, we’ll see hard-charging local faves Gully Boys help kick off the fest Friday ahead of viral sensations Durry. On Saturday, fuzz-rocky kids Bugsy play before a fun afternoon twofer with Soul Asylum and the semi-local Hold Steady. As rock-only lineups go — musical diversity is not Yacht Club’s strong suit — these are some of the state’s most relevant acts present or past playing live in 2024.

9. The list of items you’re allowed to bring in is short. Leave the chairs, coolers and umbrellas at home. Only small fanny packs, clutch purses, emptied hydration packs or small clear bags are allowed in. Other permissible items include: phones, baby strollers, blankets/towels, binoculars, reusable water bottles, non-aerosol sunscreen (3.4 ounce max) and Frisbees. For our sake, though, please don’t bring any Frisbees.

10. There’s a longer list of alternative transportation options. Coming from Austin, Texas, a city with notorious traffic problems, C3 makes a point of encouraging biking, ride-sharing and public transit options at all its festivals.

There’s a designated rideshare dropoff site (Uber, Lyft, taxi) near the Wabasha Street entrance at 49 E. Fillmore Av. Bike lots are located at both that entrance and the second set of gates along W. Water Street (bring your own lock). For light rail, the Green Line’s Central Station is a half-mile walk away. Ample public bus route stops also can be mapped out via metrotransit.org.

11. Harriet Island isn’t really an island, and it isn’t all that hard to get to. You wouldn’t know it from the maps on the festival’s website — or if you’re one of those uppity Minneapolitans who never visit the other Twin City — but you can approach the park from the southwest side of the river as well as the downtown side. There are assorted parking options over there, too.

That said, the 15- to 20-minute walk across the Wabasha Street Bridge from downtown parking sites can be quite lovely if it’s not sweltering heat. You can handle it, Minneapolis peeps.

12. This is just a start. “It’s sort of a slow burn to start,” C3′s Sweetwood said, promising expansion in the years to come. “We’ll try to give it a little more color and better branding, the kind of things we have a good feel for at C3, being primarily a festival producer.”

Friday lineup (in order, 12:45-10:30 p.m.): Harbor and Home, Gully Boys, Michigander, Morgan Wade, Durry, Joan Jett & the Blackhearts, the Head and the Heart, Gwen Stefani, Black Crowes, Alanis Morissette.

Saturday (1-10:30 p.m.): Nico Vega, Bugsy, Wilderado, Soul Asylum, Trombone Shorty & Orleans Avenue, Hippo Campus, the Hold Steady, the Offspring, Gary Clark Jr., Red Hot Chili Peppers.

Tickets: $135-$925 Fri. only, $255-$1,395 two-day.

Website: minnesotayachtclubfestival.com.