As the old year passes tonight, so too will a Stillwater tourism icon. The Minnesota Zephyr, a dinner train that has carried more than a million passengers while cruising back and forth along a 6-mile route, will make its final run for New Year's Eve before going out of business. With the loss of the Zephyr, the historic river city now faces a major challenge -- how to maintain its status as a top destination without one of its premier attractions. Every year, the Zephyr brought tens of thousands of visitors from all over the country to Stillwater. It also helped market the city as ads for the train appeared in newspapers across the region and were broadcast over radio and television.
The just-announced Stillwater Marathon and the new Stillwater & Oak Park Heights Convention and Visitors Bureau were designed to attract more visitors, and could help fill the void created by the departing Zephyr.
Some of the new ads promoting Stillwater tourism already have started airing on television and on YouTube.
"Hopefully we'll be able to continue marketing the Stillwater name and drawing people in with the other attractions in the area," said Steve Roll, president of the Stillwater & Oak Park Heights Convention and Visitors Bureau.
"The nice thing about the train was it was year-round. The riverboats and the river attractions are seasonal," Roll said.
Though the Zephyr has been on the brink of closing before, this time it really is the end of the line, insists owner David Paradeau, who jokes that times are so tough for him right now that he's using dental floss twice.
He says a combination of factors, including high fuel prices earlier this year and the economic meltdown, have led him to hang up his conductor's hat after 23 years.
"It will be the last hurrah," Paradeau said of tonight's run, featuring noisemakers and a midnight toast. "I'm worn out. It's been a long, hard 23 years. Running a dinner operation is not easy."