"Oh-my-gosh-there's-one-right-THERE!" a woman cried out, flinching a bit when a grizzly bear materialized right beside her, her safety hanging by a three-quarter-inch wall of glass so clean it didn't seem to exist.
A few feet away, Mary Reed of Eden Prairie stood mesmerized as another furry giant swam past. "Don't you just want to touch 'em?" she asked a friend. "I want to touch that fuzzy little ear!"
The interaction, at one of a series of special previews, is just the sort of response the designers of the new $30 million addition to the Minnesota Zoo were hoping for.
"I liked it when the grizzlies pawed at the glass, like they wanted to get at you," said Andrew Nelson, age 12, of Eden Prairie.
Saturday's public unveiling of "Russia's Grizzly Coast" amounts to a re-launch of the 30-year-old zoo in Apple Valley, signaling a future closer to theme-park showmanship than the approach the zoo began with: drab concrete surrounded by a vast acreage stocked with sometimes hard-to-see animals.
After warring with legislators for decades, the zoo eight years ago imported as its new director a rising young landscape architect from the Bronx Zoo. Lee Ehmke's job: to touch the Apple Valley zoo -- a "sterile land of beige," in his own wry phrase -- with the same magic wand that brought him national acclaim in New York City.
To this new exhibit in Minnesota he has brought geysers, bubbling mud pots, dramatic vistas, and animals chosen for playful charisma. The exhibit is designed to look as though the bears could leap in amid the playful sea otters -- or even reach people, who cannot see the protective moat.
Heated dens and feeding zones draw animals to the edge of the human zone, creating soul-stirring moments of nose-to-nose contact. But it's meant to be more involving for the people as well: the sand pit the grizzly settles into to feast on his trout is a few feet away from the sand pit in which 5-year-olds pretend to dig up bones.