For Minnesotans who need a break from the bleak news filling up their timeline or Twitter feed, the Minnesota Zoo is there to help.
The Apple Valley zoo updates its social media feed with daily photos of tigers cuddling up to one another, penguins posing for the camera, or behind-the-scenes images of zookeepers at work.
The zoo boasts 24,400 followers on Twitter and more than 100,000 likes on Facebook.
Communication manager Josh Le has a method to how he runs each of the social media accounts.
Le uses the zoo's Google Plus account to engage international audiences and classrooms. Facebook is a bit more informal, and he tends to be brief and post more photos of the animals, which is similar to how he runs Instagram. With each post, Le said, he tries to include a link to the zoo's website (mnzoo.org) for visitors to learn more about its conservation efforts.
"We like to have to fun," he said. "We can be playful in those areas."
Visitors to the social media accounts often ask questions about the animals and their training or simply comment on their cuteness.
"We always try on all of our social media channels to be pretty responsive," Le said.