Todd Waters was drawn to two worlds — one of a Twin Cities advertising executive, living a comfortable life on the shores of Lake Minnetonka; the other as "Adman," a hobo who hopped freight trains and scrounged dumpsters for dinner.
"He was a free-spirited person who lived on one side of the tracks but longed to be on the other side," said Julianna Porrazzo-Ray, who like Waters frequently swapped her life in Minneapolis for adventures on the rails.
"He always wanted to see what was around the bend," said Porrazzo-Ray, known on the rails as Minneapolis Jewel. "He took life and said, 'Let's have fun. Let's see what's out there.' "
Now, she said, Adman has "caught the westbound" — hobo slang for those who have died. Waters, of Orono, died July 7 after a long illness. He was 69.
Those who knew him said Waters was as much at ease in the boardroom as he was in a hobo camp, in part because he was gregarious, fearless and creative. Moving between worlds was seamless for him.
In the business world, he was the bearded guy in moccasins who was polished and articulate, said Steve Bakke, a longtime friend and advertising business colleague. "He was the creative force, driving unique ideas that won national and international awards."
Waters jumped into advertising, starting his own company after he graduated in 1971 from St. Cloud State University and continuing to work for other firms and his own throughout much of his life.
"He lived in a big home on Lake Minnetonka [and] made a lot of money in the advertising business, but you would never know that when you were out on the trains with him," Bakke said. "He genuinely believed in the value of people. His slogan ... was 'Everyone matters.' "