Here's a trivia question: What national park covers 250 miles of two spectacular rivers in Minnesota and Wisconsin?
The answer? It's the St. Croix National Scenic Riverway, which embraces the St. Croix and Namekagon rivers. But because "park" isn't in its name, the "Find Your Park" campaign brings more visibility. We spoke with riverway Superintendent Chris Stein.
Q: What do you want people to know about the riverway?
A: That the St. Croix National Scenic Riverway is a unit of the national park system. The St. Croix River is an incredible national treasure. There are not many places in the United States where you have such a relatively pristine riverway so close to an urban center. That is something we hang our hat on here at the St. Croix — clean water is so important. We want to educate people about that fact. Clean water is not only good for people, but it's also good for all the plants and animals that depend on it. The St. Croix is a renowned Upper Midwest waterway for its mussel diversity. We have about 40 different species of mussels that our biologists believe are the same assemblage of mussels that you found here in the riverway hundreds of years ago. How many rivers in the United States can claim that?
Q: How can you attract people to the riverway?
A: We are very good at providing opportunities for people to recreate on the river, providing river landings, camping spots, maps, guide materials. What we are not so good at is the marketing. We rely on groups, or friends like the St. Croix River Association — an organization with 800 members — to get the word out. When people come here, they will have the necessary tools they need to experience this riverway in an intelligent and safe way. In today's world where there are so many competing interests, it's difficult to capture the attention of the average person. Everybody is on their iPhones and other media devices. Sometimes we forget that we come from nature and going outside and experiencing nature is important to our souls.
Q: In terms of getting people to come, does the riverway face the same challenges as other national parks?
A: Having been a ranger for a number of years, I can say that if you don't have the national park title after your name, the fact that it's a national park gets lost. In the National Park Service we have over 25 different last names. We have national monument, national recreation area, national seashore, national lakeshore, national battlefield, national historic site, national memorial, national scenic riverway. Then we have the premier title, which is national park. But of the over 400 places protected by the National Park Service, only 59 have the paramount title, I call it, the national park title. When you say St. Croix National Scenic Riverway, most people don't associate that with a national park. We have the same management policies systemwide. We are one national park service.