At its heart, Sunday's telecast of Super Bowl LII will look a lot like NBC's "Sunday Night Football." The network will use the same announcers, the same producer and director, the same crew and many of the same camera angles.
But the Super Bowl is not an ordinary game, and NBC's broadcast will mirror the grandiosity that surrounds the most watched TV event of the year. Like everything else associated with the game at U.S. Bank Stadium, the show required years of planning, a spare-no-expense vision and a crew of hundreds to carry it out. With more than 100 million people expected to tune in, their mission is to create a dazzling show, while keeping their focus squarely on the game itself.
Executive producer Fred Gaudelli and director Drew Esocoff are old hands at this, teaming up for their sixth Super Bowl. Their bag of tricks includes 14 production trucks, 106 cameras, 50 miles of audio/visual cable and more than 500 employees, all ready to make some TV magic in Minneapolis.
"It's the biggest event in America, if not the planet," Gaudelli said. "You want to make sure your broadcast reflects that.
"It's the same philosophy we use on Sunday nights, but the Super Bowl is different. We have more resources, more time to get ready, more cameras. We'll surround the game with all the bells and whistles and glitz that a spectacle like the Super Bowl deserves, and hope we get a good game."
The Super Bowl is a culmination of NBC's season-long NFL coverage, which includes Thursday and Sunday night games. Esocoff said the usual number of cameras and crew expands by about 40 percent for the Super Bowl. While the game-week routine is similar, the planning for Sunday's game began two years ago, with a site survey of U.S. Bank Stadium.
Gaudelli, Esocoff and their crew made three more visits to become familiar with the layout of the building and how it would function as a stage for the Super Bowl. The production team held a two-day seminar last August to watch the most recent Super Bowls aired by NBC and Fox, as well as other big events. They gleaned ideas from all those sources — some they wanted to imitate, and some they wanted to avoid — to begin shaping the look and feel of Sunday's broadcast.
The primary objective, Esocoff said, is to cover the game as thoroughly as possible. NBC has placed 20 pylon cams around the field to ensure clear views of the game's pivotal moments. For the bird's-eye view, it will use two SkyCams zipping over the field at different heights.