The newest downtown Minneapolis booster faces steep challenges.
Adam Duininck, 43, started Monday as president and chief executive of the Minneapolis Downtown Council and Minneapolis Downtown Improvement District. He takes the roles as Minneapolis, like many cities, is still regaining its footing after the pandemic emptied many offices, stores and hotels in the central business district.
The organization failed this year to raise enough money for its annual Holidazzle, once a grand parade attracting thousands downtown for multiple nights that was downsized to a winter festival in recent years.
"Even though we have big challenges ahead of us, I think there's a tremendous amount of opportunity," Duininck said.
Before replacing Steve Cramer, who retires Dec. 1, Duininck spent six years as director of governmental affairs at the North Central States Regional Council of Carpenters. He was chair of the Metropolitan Council regional planning agency from 2015-17.
Duininck shared his thoughts for the work ahead, edited for clarity and length.
How can the Downtown Council help attract more employees and visitors to downtown?
We're looking at the incentives and amenities and other creative ways to draw people downtown. That's how we got from employees coming downtown one or two days a week to now Tuesday to Thursday more consistently. We are now discussing how to expand employees coming downtown Monday through Friday.