"Omigod! Omigod!" a blond woman in a red coat screamed as she ran toward the stretch limo.
It was 11:30 last Saturday night and a long line had formed outside the downtown Minneapolis club Aqua. The temp had dipped to 32, but shivering clubgoers were still quick to whip out their cellphone cameras, ready to capture the cause of this sudden excitement.
Kim Kardashian had arrived.
And just who the hell is Kim Kardashian? Well, she's a buxom noncelebrity who became a celebrity by way of 1) her Paris Hilton affiliation, 2) her own sex-tape scandal and 3) a starring role in a reality TV show, E!'s "Keeping Up With the Kardashians." In that order, too.
On Saturday, she was at Aqua for two hours, but not because Minnesota is any cooler than Beverly Hills.
Nope, she was being paid to party.
Why? Because it brings in clubgoers who get a rush out of saying they partied with a celebrity, even if "partied" means not getting within 20 feet of said celebrity in his/her roped-off VIP cocoon.
This somewhat ridiculous but strangely exciting phenomenon has been popular for some time in Las Vegas and L.A. clubs, where almost every pop-culture diva, from Britney Spears to Pamela Anderson, is willing to hang out if the price is right. Hilton and her sister reportedly got $500,000 to appear at an L.A. club on New Year's Eve.