The NIL revolution: An occasional Star Tribune series starting today that examines how the name, image and likeness era is transforming college sports.
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As Friday afternoon news drops go, the one that Judge Clifford Corker released Feb. 23 was a doozy. A federal judge in the Eastern District of Tennessee, Corker suspended the NCAA’s power to enforce regulations on name, image and likeness (NIL) opportunities in recruiting. The preliminary injunction was a sharp blow to collegiate sports’ top governing body.
Attorneys general for Tennessee and Virginia had sued the NCAA over its enforcement of NIL rules that ban monetary recruitment enticements for high school athletes. Corker’s injunction, which covers the entire nation and lasts until the case is resolved, will now allow collectives — the facilitators of NIL deals between boosters and student-athletes — to offer athletes money, cars, endorsement deals and more before they even have enrolled in college.
“The NCAA’s prohibition likely violates federal antitrust law and harms student-athletes,” Corker wrote in his ruling.
How does that affect the Gophers program?
Derek Burns, co-founder and president of Dinkytown Athletes, the official NIL collective for University of Minnesota sports, acknowledged that the ruling is “a big, big decision that changes things.”
“Where we’re at as a collective, we haven’t changed our behavior as of yet,” said Burns, who emphasized that his collective has followed NCAA rules and has not ventured into recruiting, a statement backed recently by Director of Athletics Mark Coyle in an interview with the Star Tribune. Burns added that Dinkytown Athletes will wait on guidance from the athletic department on how to proceed.