NINA HALE INC.
Business: Search marketing agency specializes in search-engine optimization, designing company websites to help them get top rankings on search engines, and pay-per-click and other paid-placement advertising. Also offers Google Analytics and reporting services to measure search marketing performance.
Founded: 2005
Headquarters: Minneapolis
Website: www.ninahale.com
Employees: 20 full-time, two part-time
Executives: Nina Hale, founder and CEO; Paul Sanders, managing director; Lee Ann Villella: director of business development; Peter Quale, vice president of search-engine optimization
2011: revenue: $3.1 million
Strategy: Raise agency profile through blogs, conferences and other outreach, pursue long-term search projects.