It doesn't happen much anymore, but occasionally a listener will call into KFAN's "The Dan Barreiro Show" to grouse that it isn't focused more on sports. Everyone else has gotten with the program.
Barreiro has maintained his status as one of the Twin Cities' most powerful media personalities — he's been No. 1 among men ages 25-54 in afternoon drive time for two decades — by jabbering just as much about pop culture and politics as he does about who should be lining up as the Vikings quarterback.
Not that the 65-year-old host doesn't know his x's and o's. Before committing to radio full time, Barreiro was a sports columnist at the Dallas Morning News and then the Star Tribune, where he worked until 2004. But radio is where he truly found his voice.
"You don't have this much success for so long without constantly challenging your audience and Dan never rests," says Gregg Swedberg, the Twin Cities' vice president of programming for iHeart Radio, which operates KFAN. "He's such a fixture that he is often just taken for granted."
Despite being on the air for more than 20 hours every week, Barreiro can be closely guarded about his personal life. He rarely opens up about his family, which includes 9-year-old daughter, Giovanna. You won't see him much on the social circuit or even at games. The last concert he remembers seeing is Paul McCartney at Target Field in 2014. At one point, snagging interview time with him seemed about as unlikely as the Timberwolves winning an NBA championship.
After much prodding, he agreed to two long chats, one over lunch long before the coronavirus hit and another by phone in July. The following are excerpts from both conversations.
What's it like having a young daughter at this time in your life?
I was 56 when she was born. I didn't think it was going to happen for me. Now it's hard to imagine life without her. It's harder to just plop down on the couch now. About once a month when I'm at the grocery story with Gia, someone at the checkout counter will say, "Oh, is that your grandkid?" Which, at my age, she could be.
What does the family watch on TV these days?
If the TV is on, it's usually sports or cartoons. My daughter likes Disney. I had her watching portions of "Jurassic Park" when she was 3, much to the delight of her mother. She likes to push the envelope. She's been wanting to see all the "Batman" movies, but they're a little intense. I keep longing for the day when she's older so I can see if we have the same sensibilities and the same appetite for edgier, dramatic stuff.