One of the world’s largest drug manufacturers is suing a small east metro wellness center over the way it marketed and sold a compounded, off-brand version of its blockbuster weight-loss medications.
Novo Nordisk filed its lawsuit this month in U.S. District Court, accusing the Minnesota Vitality and Anti-Aging Center of false advertising and trade infringement. The boutique clinic provides cosmetic and functional medicine services in Forest Lake and Shoreview.
The lawsuit is Novo’s first in Minnesota, but part of a larger strategy to protect profits from its patented GLP-1 medications, Ozempic and Wegovy, against sales of knockoff versions.
The Denmark manufacturer has sued 40 U.S. clinics, spas and weight-loss centers so far over their marketing and sales of compounded medications containing semaglutide, which aren’t subject to the same federal regulatory requirements as the brand name versions that are approved by the U.S. Food and Drug Administration.
“Unapproved compounded ‘semaglutide’ drugs do not have the same safety, quality and effectiveness assurances as Novo Nordisk’s FDA-approved semaglutide medicines, and patients should not use a compounded drug if an approved drug is available,” the drugmaker said in a written statement.
Minnesota Vitality is hardly alone in selling off-brand GLP-1 medications. Chanhassen-based Life Time has partnered with a compounding pharmacy to offer a GLP-1 option to members in its Miora weight-loss program. (A spokesman for the publicly traded company said that Life Time has not been sued or received any warning letters over this practice.)
But Minnesota Vitality crossed a line with Novo, according to the lawsuit, when it specifically mentioned semaglutide and Ozempic on its website and social media postings. Semaglutide is the active ingredient in Novo’s medications that mimics the GLP-1 hormone in the stomach that regulates hunger and fullness.
Minnesota Vitality co-founder Heather Manship did not reply to calls or emails this week regarding the lawsuit against her center, which has been in operation since 2021. But its website appears to have been edited to eliminate the words that triggered the dispute. A Novo spokesman declined to comment on whether the changes would be enough to resolve the lawsuit, which also demands that Minnesota Vitality surrender profits from its “unfair competition.”