"No grandma wants her granddaughter working here," said Brian Michael, owner of Augie's. "My grandma doesn't want me working here."
That about sums up this topless bar, located on one of downtown Minneapolis' most notorious corners. Every weekend, 5th and Hennepin turns into a busy crossroads for the entertainment district's staggering mass of drunken clubgoers.
Augie's has existed here for 70 years, starting as a regular old cabaret. These days it's more like a raucous hip-hop club. When rappers talk about "making it rain" (throwing fistfuls of money at a stripper), this is the type of place they're talking about.
Strip clubs tend to remain discreet about their operation. Augie's drives so hard in the opposite direction that Michael is seeking to turn his club into a reality TV show. For two years he's been filming and editing demos for a show he calls "99 Problems," a phrase made famous by a Jay-Z song. Recently, he formed a partnership with producer Christine Evey, who's worked on "America's Got Talent." They are in the process of cutting what is called a "sizzle reel" and shopping it to cable TV.
Michael offered to let me and a photographer spend a night inside his club, getting a preview of sorts to the real "99 Problems."
9:45 p.m. - The Batcave
Saturdays begin slowly, like a snake coiled before a fight. Michael, athletic and blond, walks into the bar wearing a V-neck, skinny jeans and running shoes. He looks the opposite of the crowd, a white guy among a mostly black clientele.
In the club's small office, which is outfitted like a Big Brother command center, he lords over a high-tech security system. Forty-nine cameras give him eyes and ears everywhere -- in the VIP section, the alley, on the street. His multi-screen setup looks like something out of "The Dark Knight."